All Love

one of our most innovative formulas yet. jelly much delivers extremely high impact looks in a single swipe. super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. here to stay and here to slay! its unique water-based formula saturates the pigment for immediate intense color right on application. no need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.

Be mine.

What it is – Make ‘em jelly with our innovative gel eyeshadow that delivers high impact colour in one swipe with a vibrant Metallic finish.

Why you’ll luv it – Its unique water-based formula saturates the pigment for immediate intense colour right on application!

✨ Why you need it – Super long-lasting, Jelly Much minimizes creasing, transferring and fading for stunning looks that stay all day.  

You’ll love this true silvery pink

for precise application and intense colour payoff, use with our small or medium shader brush

once it’s dried, it will not transfer or crease!